Thursday, February 03, 2005
Booooring
Super Bowl ads are going to be toned down this year.
They can tone it down, but they better have at least two commercials with monkeys in them, preferably where the monkeys are wearing clothes and getting the best of humans. That, and a third Patriots championship in four years, are all this humble man really wants on Sunday.
"It would be surprising if they're not toned down, almost sedate, compared to last year," said Michael Bernacchi, a University of Detroit-Mercy marketing professor. "That's not to say they can't be creatively funny. It is to say the lowest common denominator of fraternity boy ha-ha is not going to be predominant."I resent that. Excuse me if I think farting horses are hilarious.
They can tone it down, but they better have at least two commercials with monkeys in them, preferably where the monkeys are wearing clothes and getting the best of humans. That, and a third Patriots championship in four years, are all this humble man really wants on Sunday.